Are you producing great content that generates leads?

We’ll fuel your inbound marketing strategy and generate leads by creating great content that candidates and clients will love

Give them what they want

If you haven’t already, watch our animation. Candidates and clients are actively seeking out useful content to make themselves more employable or recruit better people for their business. If they don’t get it from you, they’ll get it from someone else. Content should be the fuel for your inbound marketing strategy.

We’ll map out the key interactions with your candidate and client and create relevant content for each stage. By giving people what they want, when they want it, you’ll keep people engaged, stand out from the competition and generate leads.

Have something else of value to say

What value can you offer clients that aren’t recruiting? What more can you post on social media, that isn’t another job ad? What can you email someone that is no longer on the market? Most consultants focus on making the next placement, and rightly so. But this is the time to strengthen relationships, not let them go cold.

We can help you achieve this by creating engaging content relevant to your candidates and clients needs. By writing about topics such as career development and team management issues you can keep them engaged, offer something of value and keep you front of mind ready for next time.

Change the way you think about leads

With the changing online behaviour of candidates and clients, you need to rethink about how you define ‘leads’. In an industry where cold calling still dominates, wouldn’t it be easier to talk to someone that had shown interest in your business by downloading a white paper or setting up an email alert?

 We can set up timely notifications for your consultants that provide insight into the pages and posts candidates and clients have read on your website. With this insight, not only will they be talking to warmer prospects, but they can have more meaningful conversations based on whats been read.

Change the way you think about leads

With the changing online behaviour of candidates and clients, you need to rethink about how you define ‘leads’. In an industry where cold calling still dominates, wouldn’t it be easier to talk to someone that had shown interest in your business by downloading a white paper or setting up an email alert?

 We can set up timely notifications for your consultants that provide insight into the pages and posts candidates and clients have read on your website. With this insight, not only will they be talking to warmer prospects, but they can have more meaningful conversations based on whats been read.

Are you keeping up with your changing candidates and clients?

How to generate candidate & client leads with powerful marketing

Download our latest white paper and find out how to use powerful inbound marketing techniques to generate more candidate and client leads

white-paper-710x420 Content marketing
white-paper-710x420 Content marketing

How to generate candidate & client leads with powerful marketing

Download our latest white paper and find out how to use powerful inbound marketing techniques to generate more candidate and client leads

white-paper-710x420 Content marketing

 

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